Performance Marketing
Google Certified Ads Partner

Performance Ads & Customer Acquisition

Precision audience targeting, Facebook, Instagram & Google Ads management, and GA4 dashboards engineered to increase client revenue.

META PLATFORMS SPECIALIST

Facebook & Instagram Performance Marketing

Meta Ads represent one of the fastest client acquisition channels when configured with high-intent target structures. Rather than running standard post-boosting campaigns, we construct multi-stage conversion funnels designed to scale budgets without diminishing returns.

Every campaign is segmented by user intent and targeted using a systematic TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) allocation framework.

  • CBO & ABO Budget Management: Implementing Campaign Budget Optimization (CBO) to let Meta's machine learning distribute spend to winning ad sets, combined with Ad Set Budget Optimization (ABO) for strict budget testing.
  • Advantage+ Shopping Campaigns (ASC): Harnessing automated targeting to test creative variations across broad demographics, allowing the algorithm to find high-intent buyers dynamically.
  • Meta Conversion API (CAPI) Integration: Hardening tracking by setting up server-to-server event transfers. This bypasses browser ad-blockers and iOS 14.5+ cookie restrictions, saving up to 25% of untracked conversion data.
  • Dynamic DPA Retargeting: Delivering customized carousel ads showing the exact product, real estate property, or tour itinerary a user previously viewed, combined with urgency-driven copy angles.

Data Attributions

We implement advanced deduplication (matching browser cookies with server hashes) to guarantee 100% attribution accuracy on ad dashboard records.

Creative Testing Framework

Systematic creative validation testing 3 hooks, 2 body copy hooks, and 3 visual assets (videos/static images) weekly to maintain low fatigue rates.

Audience Segments

Building lookalike audiences (1% to 5% weights) mapped from custom buyer lists, CRM records, and high-value landing page event logs.

Search & Intent Ads

Capture users at the exact millisecond they search for your service. High-intent phrase and exact keyword matchups.

PHRASE & MATCH MATCHING

Performance Max (PMax)

Leveraging Google's cross-channel assets (YouTube, Search, Discover, Maps) under value-based algorithms.

AI-DRIVEN SCALING
GOOGLE ADS STRATEGY

Google Search, Display & Performance Max

While Meta Ads target users based on interest and behavior patterns, Google Ads capture active search intent. When a prospect searches "Flutter mobile developer" or "real estate lead generation agency", we ensure your company is positioned at the top of Google search results.

We build keyword structures and set up smart bidding parameters that prevent ad waste and target high-converting search terms.

  • Keyword Sculpting & Negative Matches: Isolating high-intent search terms (like "hire developers") and listing negative keywords (like "free tutorial", "salary", "job") to guarantee ad budget goes to active buyers.
  • Bidding Strategies (tCPA / tROAS): Utilizing Target Cost-Per-Acquisition (tCPA) and Target Return-On-Ad-Spend (tROAS) bidding rules to scale campaign budgets while maintaining set acquisition margins.
  • Responsive Search Ads (RSA): Structuring dynamic ad headlines and descriptions mapped with Dynamic Keyword Insertion (DKI) to raise Click-Through-Rates (CTR) and Quality Scores.
  • Local Services Ads (LSA) & Maps: Running localized search ads with call and direction indicators, ideal for service agencies, real estate developers, and travel tours.
Tailored Niches

High-Performance Industry Solutions

We build customized, data-backed campaign structures specifically optimized for high conversion rates in three key sectors.

Lead Acquisition

Real Estate Campaign Funnels

Avoid unqualified clicks. We launch hyper-targeted geographical campaigns directed at high-income home buyers, developers, and investors seeking property acquisition.

  • Geographic Pinpointing: Radius-targeting high-net-worth neighborhoods and specific commercial districts.
  • Lead Form Optimization: Integrating custom multi-step qualifying question surveys to filter out non-buyers.
  • WhatsApp Direct API Routing: Instantly routing verified hot leads straight to broker chat queues.
Performance Record: 350+ Luxury Villa Leads, CPL reduced by 42%, $2.4M Sales pipeline.
ROAS Scaling

E-Commerce ROAS Optimization

Scale inventory budgets safely. We deploy full-funnel layouts starting from Advantage+ Shopping campaigns down to customized dynamic retargeting arrays.

  • Shopify Catalog Synchronization: Custom integrations rendering catalog advertisements of recently viewed items.
  • Value-Based Custom Audiences: Optimizing ad targeting specifically to customers with high Average Order Value (AOV).
  • Meta CAPI Integration: 100% data transfer rate matching offline events back to specific ad spend.
Performance Record: Scaled apparel store revenue from $10k to $120k/mo at 5.4x ROAS.
Direct Bookings

Travel & Tour Direct Funnels

Acquire tour travelers and seasonal package bookings. We build highly targeted intent campaigns matching regional vacation schedules.

  • Interest Segments Mapping: Segmenting campaigns targeting honeymooners, corporate packages, and family groups.
  • Prequalified Itinerary Inquiries: Dynamic lead-generation forms capturing budget limits and destination preferences.
  • Dynamic Creative Ads: Custom destination banners serving matching images based on user lookup history.
Performance Record: 180% Year-over-Year booking growth, average booking cost lowered by 35%.
Agency Inbound

B2B, SaaS & Service Funnels

Acquire high-value corporate clients, service bookings, and software signups. We set up focused local search ads and conversion optimization loops.

  • Calendar Auto-Integrations: Syncing booking links directly with Calendly/Cal.com pipelines to automate meetings.
  • Automated CRM Lead Scoring: Sorting inbound leads based on industry scale and budget qualifiers.
  • Google Local Services Ads: Targeted map markers showcasing positive reviews and generating direct calls.
Performance Record: Scaled agency inbound calls +135%, reduced customer CPC cost by 28%.
Creative Scaling

SaaS Lead & Video Funnels

Acquire corporate lead signups and app trials. We build custom-targeted campaigns leveraging UGC and video creatives that bypass standard banner fatigue.

  • Video Hook Optimizations: Testing dynamic three-second hooks to increase visual view rates on Instagram/Facebook feeds.
  • Lead Form Pre-fills: Leveraging integrated Meta instant forms configured with work email verification filters.
  • Attribution GA4 Sync: Connecting Google Analytics event logging triggers to track signups down to ad creative source.
Performance Record: 650+ Corporate Lead Sign-ups, 100% analytics attribution, CPL reduced by 33%.
GA4 Specialist

Google Analytics & Multi-Channel Tracking

Both Rudra and I are specialized in Google Analytics 4 (GA4). We configure analytics integrations to trace customer acquisition channels. This ensures you know if a conversion came from an Instagram Story ad, a Google search keyword, or an email link.

We manage and configure the following analytics layers:

  • UTM Tagging & URL Structures: Track every ad campaign link with detailed campaign, source, and ad names.
  • GA4 Custom Dashboard Integration: View cost-per-lead, click metrics, and conversion paths in one place.
  • Cross-Domain Cookie Setups: Seamlessly track users as they move from ad platforms to landing pages and app stores.

Combined with Rudra's coding capabilities, we set up conversion tracking that does not suffer from data loss, allowing ad accounts to optimize campaign structures and target lookalike client demographics.

Tracking Attribution Model:

1. Facebook Ad Click Recorded Clicks
2. Landing Page Session 1.2s Load Speed
3. Lead Form Request Trigger Event
4. Ad Optimization Sync Smart Bidding
Proven ROI

Marketing & Advertising Experience

Over 5+ years of scaling budgets, optimizing Meta & Google Ads platforms, and configuring analytical tracking systems.

2023 - Present

Paid Acquisition Specialist

RJStudio

Directing ad strategy and budget allocations for 10+ clients. Managed over $100K+ in ad spend on Meta & Google Ads, delivering an average account ROAS of 5.2x.

2021 - 2023

Senior Performance Marketer

ScaleAgency

Created retargeting funnel frameworks and copywriting hooks for lead generation campaigns. Lowered cost-per-lead (CPL) by 38% for real estate and e-commerce brands.

Google & Meta Verified

Advertising & Analytics Credentials

Verified Partner
  • Google Ads Search Certification — Verified search query matching and bid optimizations.
  • Google Analytics Individual Qualification (GA4) — Dashboard setups and custom tracking links.
  • Meta Certified Digital Marketing Associate — Meta Pixel parameters, CAPI, and lookalike targeting.
  • Google Ads Display Certification — Display network visuals and local demographic targeting.

Ready to scale your ad accounts?

Let's audit your current marketing funnels, configure GA4 tracking, and build advertising structures designed to increase sales.

Request Ad Audit Proposal